If I knew the market you were in, the demographic you sold to, and the product or service you sell, I might be able to give you a better answer, but for now, here is what you get: Yes and No.
Yes you can because any marketing on the internet can be converted to offline sales with the right pitch. If you don't have a website, you should get one immediately. If you have a website then you need to make sure it is converting at it's maximum potential. If you are, like one of my clients, looking to get the phone ringing, your need to make sure your phone number is everywhere on your site.
If you want to get people to walk into your store, you'll want to be geo-targetting your audience. Either way it is very possible to promote your offline business with PPC.
The other half of my answer is No. No you cannot because most people who are online prefer to buy online. If you aren't selling anything online then why would they want to get to your website then find out that your website won't meet their need, but they'll still come to your store, which may or may not meet their need?
If you want to convert this online shopper into an offline buyer you need one of the following, a 100% unique product that you and only you sell, a prodcut so expensive, confusing or difficult to use that they want to see someone face to face and have it demonstrated or explained, or a product so liquid that they will need to be buying it every week.
If you don't meet any of those criterion, make sure you set up your website to take orders and make some sales. After all, why not sell online through a website while that website is also promoting your offline business?
Thanks for the question Sahid, like always, I'll give you a free link if you email me the URL to your site!
.jpg)
