Understanding PPC Archives

Aug22
What effect will PPA (pay-per-action) advertising have on the PPC market?
With the promise of free linkage still out there, I've received a few other good questions.  This one comes from Jason at the Making It Big blog.  The Making It Big Blog tells you how to develop an online product...
Jul14
Understanding PPC: What is IPU?
Regardless of how long you have been in the PPC game, you may not have heard of IPU.  This term is a Shoemoney original acronym, but is a good one and should have been thought of earlier.IPU stands for "Income... Continue Reading
Jul13
Understanding PPC: What is ROI?
ROI is what drives the business world, and if you aren't familiar with it, get familiar quick!ROI is "Return on Investment".  This is the amount of money you make in comparison to what you have spent.  In other words, the... Continue Reading
Jul12
Understanding PPC: What is CPC?
If you have not been running PPC campaigns long, then you may not be familiar with cost per click (CPC). CPC is the actual price you pay per click.  CPC shouldn't actually be measured on an individual, you should only... Continue Reading
Jul11
Understanding PPC: What is CTR?
If you are new to PPC, you might have noticed something that says "CTR".  CTR stands for "click through ratio".  That is the ratio of ad view to clicks on that ad.For example if you have 100 views to your... Continue Reading
Jul10
Understanding PPC: Signing Up
Understanding PPC: Signing UpIf you are new to PPC and have never created an account, below are the links to signup with the "Big 3", Google Adwords, MSN adCenter and Yahoo! Search Marketing.Google Adwords Signup PageMSN adCenter Signup PageYahoo! Search... Continue Reading
 


Understanding PPC: Negative Keywords
Understanding PPC: What is PPC?

Understanding PPC Archives

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