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Understanding PPC Archives
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Aug22
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Jul14
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Regardless of how long you have been in the PPC game, you may not have heard of IPU. This term is a Shoemoney original acronym, but is a good one and should have been thought of earlier.IPU stands for "Income...
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Jul13
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ROI is what drives the business world, and if you aren't familiar with it, get familiar quick!ROI is "Return on Investment". This is the amount of money you make in comparison to what you have spent. In other words, the...
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Jul12
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If you have not been running PPC campaigns long, then you may not be familiar with cost per click (CPC). CPC is the actual price you pay per click. CPC shouldn't actually be measured on an individual, you should only...
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Jul11
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If you are new to PPC, you might have noticed something that says "CTR". CTR stands for "click through ratio". That is the ratio of ad view to clicks on that ad.For example if you have 100 views to your...
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Jul10
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Understanding PPC: Signing UpIf you are new to PPC and have never created an account, below are the links to signup with the "Big 3", Google Adwords, MSN adCenter and Yahoo! Search Marketing.Google Adwords Signup PageMSN adCenter Signup PageYahoo! Search...
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