PPC Mistakes Archives

Aug20
Save Now, and Save Often!
GRRRRRR!!!!!That was the sound of ANGER!  I finished a complete post, didn't write to a text document like I know I should have, but wrote directly in the entry box for Movable Type. Then as I hit save, my browser...
Aug 8
Writing Effective Ad Headlines
Ad headlines are often talked about, often adjusted, and always important.  If you can, imagine 10 searchers.  All are looking to buy "Weight Loss Shakes" in fact, that was their exact search term.  If you are ranked in the top... Continue Reading
Jul25
One Ad Group and Other PPC Mistakes
An "Ad Group" is Google's way of allowing your to create groups inside of each campaign.  This helps you stay organized, but is also allows you to create highly targeted ads.  The breakdown works like this:Campaign about Trucks -> Fords (Campaign)   ... Continue Reading
Jul23
Deadbeat Taxi's and Other PPC Mistakes
I thought for about 10 minutes before coming up with that title.  Let me explain.  Have you ever been in a taxi?  You hop in, tell the driver where you want to go and he takes you there.  When was... Continue Reading
Underselling Strengths and Other PPC Mistakes
Just to clarify, your strengths are what make you and your offer unique.  Everyone has a strength, you just have to find it.  Even if you are one of 500 affiliates promoting the same offer, what are you doing differently? ... Continue Reading
No Keywords and Other PPC Mistakes
Some people love keywords, I am one of them.  I like keywords so much that I put keywords in everything I do.  When I write ads for keywords, I use keywords as many times as it is possible to use... Continue Reading
 


Boring Viewers and Other PPC Mistakes
Maximum Keywords! and Other PPC Mistakes

PPC Mistakes Archives

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