Getting an ROI through your PPC campaigns

With recommendations of a few people in the last post I have decided to start spending my PPC campaign budget slowly.  For me, this is better than spending as much as my budget allows because the money lost (if any) will be minor.

For example, consider the following:

In my current campaign I spent $68.  I had two campaigns in AdWords and one Ad Group in each campaign.

In the first campaign after about a day I had spent $14.  In the second campaign I spent about $6.  $20 total for both campaigns.

I checked my affiliate account and saw that I had one sale for $10.  Not very good, but it was still early.  I decided to check out which keywords were getting the clicks when I noticed something odd.

For my second campaign, I typed the wrong website into the landing url!  Lucky for me I was starting slow and lost $6.  Had I have had my full budget in there I would have lost at least $100 before I noticed.

Safe to say that just this one example has taught me my lesson, check, double-check then start slow just incase the double-check missed something!