The challenge involved Dan getting people to join his mailing list. The more I thought about it, I have never had a mailing list. I have forums that I send a newsletter type email to, but nothing that was purely a mailing list.
Maybe I missed the boat in the late 90's when everyone was pushing a mailing list, but I thought I would give it a go. I created a site with basically a name squeeze page in which I'm trying to get a name and email address.
I thought this could be a great way to spend some PPC money and set up my campaign. In my campaign I also set up conversion tracking on my "Thank You" page.
This has told me that each visitor that signs up from AdWords costs $1.72! Extremely expensive. Before setting up the campaign, I placed a value of about $.20 on each subscriber. $1.72 is a little more than 20 cents. Unless this campaign drops the cost real quick, real soon I'm going to have to put it on hold indefinitely.
I think the problem is that the niche is a medium paying niche. Costs in AdWords have been about $.18 per click. A little more than I was hoping to spend.
Before I shut it down, I'll rewrite the ads, test a new namesqueeze page and make sure my keywords are perfect. Needless to say this is going to be wasted energy. I know that I won't be able to get my CPC down from $1.72 to $.05.
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brandon,
if i understand your post, you're paying $1.72 for a signup? $1.72 is not bad at all for an email address. if you think more like a direct response/direct marketer, you'll see that paying around a $1.00 for an email address is quite good. for example, take a look at azoogle ads offers which require only an email registration to pay out. they pay between 1-2$. That's because those marketers know that they can monetize that data and make more than that in the long run.
Posted by: theppcbook | October 2, 2006 8:36 AM | Permalink to Comment