It is such an extensive list of information, nobody has been able to go through it all, look for a full recap at any webmaster forum in the next few days.
What does this mean for PPC? For starters, it shows that being at the top really is important.
Check out the picture to the right (Don't you love my creative side?) that shows these numbers on a graph. The graph represents the search volume and the numbers at the bottom represent the site in the search engine results.
mattd at Lee Dodd's (forum master) EarnersForum has produced numbers that show being #1 for an organic search term is approximately 3.5 times better in terms of traffic when compared to number two.
That means, if you are ranked number 2 for "blue widgets" and you get 1,000 visitors per day for that keyword, the number one position would get approximately 3,500 visitors per day!
Back to PPC benefits. PPC can place you at the number one position in nearly all search engines. So if you are looking for quality traffic in high volumes, look no further than PPC!
Google AdWords, MSN adCenter and Yahoo! Search Marketing can put you at the top of the search results nearly instantly!
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