Getting an ROI through your PPC campaigns

Well, after about an hour with Photoshop Elements 4.0 I have decided that I would post a job on Elance for a landing page.  I talked with Fraser at Azoogle and he is looking into a few things about the affiliate I think I am going to select for the PPCIQ Affiliate Test, but in the meantime I am going to start another campaign and need a landing page.

I created a template of how I think the landing page should look.  I was planning on just having a simple gif or jpg landing page with all of the info I needed, but then thought about CSS.  It is less bulky, and looks less spammy in my opinion.

After about 20 minutes I had my first bid.  I'm waiting on AIM through iChat to talk to this guy...he submitted an bid of $100 which I think might be the minimum for Elance.  $100 seems a little steep for a 1 page CSS site.  Given enough time I think I could find a free template that does what I want, but that would be time I don't have.

As I was telling Fraser today on the phone, I don't normally use many landing pages.  Either I go straight to the affiliate, depending on their landing page, or I create a single page on an existing site that has the same layout as the current site.  Not much of a landing page.

I hope this landing page will give me a little better conversion ratio and maybe I'll ask the guy if he can give it to me in a few different color schemes.  That would make for easy testing in terms of color!

Any other tips for my landing page?