The landing page is a tough decision. After talking with Fraser at Azoogle, I'm convinced as to the importance of landing pages. He recommended using them for all of the campaigns I run and thought my conversion numbers would go up. Now if I can only get him to get me a keyword list for some of the big players in the PPC game!
This landing page is the type of page that has multiple places to click but they all go to the same place. Somewhat of a deceptive technique, but isn't that what a landing page is all about? Getting the user to the affiliate is what is important.
However, is it better to give them all of the information in the beginning? Or should I leave out as much as possible and let the affiliate give them the details?
Either way I'll be able to test both methods with my new landing page. Personally, I think the landing page looks much better than the HTML creatives that the affiliate company provided themselves. Then again, the $30 might have made me a little bias!
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I would love to see some setup of a quality landing page and I would happily pay $30 for it.
Posted by: Kimmono | January 9, 2007 9:42 AM | Permalink to Comment