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Aug31
Start Slow Or Full Steam Ahead?
Here is my current dilemma.  I'm getting closer to being ready to start my new campaign and don't know which way to go.

Option 1 - Start with a full daily budget.
The benefit of this is that I have full stats immediately.  That allows me to tweak the campaign on the fly and get better results faster.  Obviously that has it's downsides as well.  I can spend a lot of money and find out $300 later that my landing page isn't converting well, or I have 10,000 clicks and a .01% CTR.  Both would be very bad.

Option 2 - Spend 1/4 daily budget and increase accordingly.
This option keeps my mistakes from becoming extremely expensive.  Since I'm not a rich man, money does indeed matter to me.  I'm not just doing this for your enjoyment, but also to make some money!  However, with this option I won't have daily stats that are actually what I'll be receiving.  I won't be able to approximate how much money I'll really need to spend to have my ads shown all day and I won't know my real CPC because my CTR won't be exact.

What I need from you is a recommendation!

Should I choose option 1 or option 2.  Give me a vote and a reason behind that vote!
Aug28
APIlitAx 1.0.1 Released: AJAX GUI for AdWords
Well to be honest I stole that headline straight from the AdWords official blog.  There wasn't really a way to spin that title to make it more exciting.  It has the key exciting words, API, AJAX, GUI and AdWords.APIlitAx is... Continue Reading
Aug27
Adbrite and PPC - Question from Jeff
Jeff from StarProse asks, "I recently started selling ads again on AdBrite after a few years. I’m just wondering, has anything changed in the past few years when it comes to PPC? Also, what is the best way to determine... Continue Reading
100% CTR is Good For AdWords
In a recent Q&A session at SES San Jose, ZDNet author Donna Bogatin asked Google CEO Eric Schmidt about a scenario where there were 5 total searches per year, and the ad in question received all 5 clicks, 100% CTR.Schmidt... Continue Reading
Aug26
Start With adCenter Then Move to AdWords?
I just listened to a NetIncome podcast with Shoemoney and the CEO of PepperJamSEARCH.  If you haven't ever listened, Shoemoney tells it like it is, and doesn't mind giving out some trade secrets.  Good stuff.During this episode (it is a... Continue Reading
Aug25
Day 2 - Getting the Landing Page
Ok, landing page is nearly complete.  I like the rough draft that a guy named Chris from KlearMedia has done for me.  As soon as my Paypal deposit hits my account (Monday?) I'll transfer the money to Chris.  The landing... Continue Reading
Day 1 - Selecting Affiliate Program
Yesterday was Day 1 of the PPCIQ Affiliate Test.  I spent most of the day considering the different affiliate programs.  The main questions I thought about were, "Who will buy this product?", "How long will the market be strong?", "Is... Continue Reading
Aug24
Elancing a landing page
Well, after about an hour with Photoshop Elements 4.0 I have decided that I would post a job on Elance for a landing page.  I talked with Fraser at Azoogle and he is looking into a few things about the... Continue Reading
PPC Interview - Richard Kershaw of Quality Nonsense
Richard Kershaw is director of Quality Nonsense, a boutique digital media company specialising in search marketing, affiliate marketing and bespoke content for web and mobile.Richard has been using PPC since 2005 and just recently launched the Quality Nonsense website.  His... Continue Reading
The Time Has Come - PPCIQ's Affiliate Test
Many have asked in one form or another, "Is it possible to make money from PPC?"  The easy answer is obviously "yes" (not easy, but possible), or nobody would be wasting their money doing it.  Then everyone wants to know... Continue Reading
Aug23
adCenter Values Relevance?
Apparently Microsoft adCenter cares about relevant ads.  Who knew that?  I don't often use MSN to search, but I do sometimes just to say I diversify my searching...Ok, honestly I had to go to MSN to see if they were... Continue Reading
August 23rd PPC News
From the AdWords Tech Team: Starting at 4am PDT tomorrow, August 23, the AdWords video ad upload tool will be down for maintenance for approximately 48 hours. During this time you will not be able to upload or modify click-to-play... Continue Reading
Aug22
How Can I Increase Conversions for an Established Campaign?
You people and your anonymous questions!  Free links to anyone who submits a question - but you have to tell me where you want me to link.This anonymous question asker said his website is Microsoft.com.  So in the effort to... Continue Reading
What effect will PPA (pay-per-action) advertising have on the PPC market?
With the promise of free linkage still out there, I've received a few other good questions.  This one comes from Jason at the Making It Big blog.  The Making It Big Blog tells you how to develop an online product... Continue Reading
Aug21
Top 10 Ways to Lose Money With PPC
Here is another user submitted question, this one isn't from an anonymous source!  Someone who actually wants a free link!Dominic from the "Internet Wealth Master" asks, "If I were a complete PPC newbie who wanted to make some quick bucks... Continue Reading
Want Free Links and Free Traffic? I'll give it to you!
Alright, I get it.  Nobody wants to submit questions.  Fine.  I'll stop crying.  I won't go into hiding and grow out my fingernails and avoid human contact any longer!  Here is what I will do though, I'll make you an... Continue Reading
Aug20
Anonymous Newbie Asks: Is it possible for me to make money with PPC?
Anonymous Newbie Asks: Is it possible for me to make money with PPC?I love when newbies send in questions.  Not just because they are easy to answer but because I like to see as many people get involved with PPC. ... Continue Reading
Should You Compete in a Flooded Market?
Anonymous Bob emailed me (brandonchopkins@gmail.com) asking about flooded affiliate markets.  His question is not uncommon. "Brandon, the Ultimate Pay Per Click Guru, (ok, I added that part myself) I have what I think is a great affiliate that pays a... Continue Reading
Save Now, and Save Often!
GRRRRRR!!!!!That was the sound of ANGER!  I finished a complete post, didn't write to a text document like I know I should have, but wrote directly in the entry box for Movable Type. Then as I hit save, my browser... Continue Reading
Using AdWords "Conversion Tracking" for arbitrage sites
As much as I love the bad press that arbitrage sites are getting recently, I do have some...and by some I mean a lot.With these sites, I buy traffic from AdWords and I use the conversion tracker.  I don't actually... Continue Reading
Creating Unique Landing Pages for PPC and SEO
When reading through Brad Geddes post about PPC vs SEO I thought I would write about the differences that I have used that have been successful for me.Obviously for SEO there are a million blogs that talk about SEO and... Continue Reading
Aug19
AdWords Dynamic Parameters
Have you often wondered where your clicks come from?  What search terms are converting the best?  Were the converting clicks from the ad network or from Google search? Which website, for those that use site targetting, did the click come... Continue Reading
Welcome Back Brandon!
Welcome Back!Just wanted to welcome myself back.  Last week was the busiest week of the year for me.  Teachers and students all across the nation began school and for me, that means additional work.Thankfully I have learned two lessons that... Continue Reading
Aug12
So Much For Big Brother, AOL Gives It All Up!
So much for privacy and company secrets, AOL today has unleased a torrent of information at the webmaster community.  In essence they gave away stats for their search engine that includes search volume, keywords, user ID searches and more.It is... Continue Reading
Aug 8
Google AdWords API Sandbox
The Google AdWords API is getting stronger and more user friendly.  It is also coming out with new tools including the announcement today about the new Sandbox. "We are very happy to announce the general availability of our new AdWords... Continue Reading
PPC and "Swap Meet Products"
Someone once said, "There is a buyer for every product".  I generally agree with that.  If you look hard enough, you'll find someone to buy what you are selling.  Your trash might be there treasure.I remember an ad I saw... Continue Reading
Google Blasts Click Fraud Detecting Agencies
In a post today at Inside AdWords Google blasted 3 major click fraud detecting companies, AdWatcher, ClickFacts, and Click Forensics.In the post Shuman Ghosemajumder, Business Product Manager for Trust & Safety, said "Google engineers has found fundamental flaws in the... Continue Reading
Post #100 - Why use PPC?
For post #100, my first milestone, I wanted to talk generally about PPC (pay per click).  If you are a PPC veteran, this post isn't for you, maybe post #1,000 will hold a tip that will make you a millionaire!PPC... Continue Reading
Writing Effective Ad Headlines
Ad headlines are often talked about, often adjusted, and always important.  If you can, imagine 10 searchers.  All are looking to buy "Weight Loss Shakes" in fact, that was their exact search term.  If you are ranked in the top... Continue Reading
Offer Immediate Benefits
Creating ads can be a daunting task for many people.  Then again, trying to find the right ad can be a daunting task for many searchers as well.Whenever I look at real estate (a few times a month) I always... Continue Reading
Aug 5
adCenter and Firefox!
Starting tomorrow (maybe tonight after 9 p.m. PST) Firefox will be available for use with MSN adCenter!I know, you probably have already heard this, but I like to think that some people only read this blog for all of their... Continue Reading
Aug 4
Is Innovation Killing Profitability?
Today I was reading Jeff's article at ThePPCBook about the AdWords quality score that happened a few weeks ago.  He was talking about Google's innovation over the last few years.In fact Jeff said, "I think, as with so many Google... Continue Reading
Aug 1
Blogtipping Month 1
Easton Ellsworth from the Business BlogWire has started this...thing...for lack of a better word, called "Blogtipping".  Blogtipping is essentially a way of putting the word out about other blogs that you read and you like. Blogtipping has three requirements. 1.... Continue Reading
No Love From AdWords!
As PPC campaign operators we sometimes find ourselves doing things without thinking.  I ran into this problem today.  In fact, it was more in the area of not knowing what was actually right and what was actually allowed.I created a... Continue Reading
Interview with Eric Wan of ResultMedia Part 2
If you haven't read Part 1, go there first!Do you like landing pages?Landing pages and PPC go together like a horse and carriage. You definitely need to design a landing page to suit what you have advertised in your PPC... Continue Reading
Interview with Eric Wan of ResultMedia Part 1
I emailed Eric Wan, asking if he would be interested in talking (via email) about what he did, and other aspects of PPC.  He agreed, and the followin is what transpired.Eric Wan currently works for ResultMedia based in Melbourne. ResultMedia... Continue Reading
8-5 Ad Scheduling
I was talking to a soon-to-be client about PPC and his current PPC campaign.  He said the problem was that tey were spending good money every day, got a lot of phone calls (the goal was more incoming calls), during... Continue Reading

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