Option 1 - Start with a full daily budget.
The benefit of this is that I have full stats immediately. That allows me to tweak the campaign on the fly and get better results faster. Obviously that has it's downsides as well. I can spend a lot of money and find out $300 later that my landing page isn't converting well, or I have 10,000 clicks and a .01% CTR. Both would be very bad.
Option 2 - Spend 1/4 daily budget and increase accordingly.
This option keeps my mistakes from becoming extremely expensive. Since I'm not a rich man, money does indeed matter to me. I'm not just doing this for your enjoyment, but also to make some money! However, with this option I won't have daily stats that are actually what I'll be receiving. I won't be able to approximate how much money I'll really need to spend to have my ads shown all day and I won't know my real CPC because my CTR won't be exact.
What I need from you is a recommendation!
Should I choose option 1 or option 2. Give me a vote and a reason behind that vote!
