Getting an ROI through your PPC campaigns

Just a quick tip if you are both Yahoo! publisher and a Yahoo! advertiser.  This is a great feature that allows you to transfer money from Yahoo! Publisher Network accounts to Yahoo! Search Marketing (Y!SM) accounts.

All you have to do is log into your Y!PN account, go to Account Information -> Payment Options -> Balance Transfer.

At that point your Y!SM account should be visible as well as your Y!PN account.  From there all you have to do is transfer the balance by clicking submit.

I just tried transferring $65 and it worked perfectly.  I forgot to take the screenshot until after I transferred so all you get to see is the final product. Oops.