Getting an ROI through your PPC campaigns

Let's rethink relevance for a minute.  Here is the normal way of thinking.


Good thining, but not exactly true with AdWords.  Don't get me wrong, this thinking will still work with adCenter and Y!SM, but not with AdWords, want to know why?

Relevance matter to AdWords.  Simple and plain, Google wants their users to have a good search experience.  That is, to Google, what is important.  If their search users have a good search experience and find what they are looking for, that is good for repeat visitors.  That makes sense from a business standpoint.

How then do they encourage us to make our ads relevant when it is easy to find cheap $.05 clicks?  They'll do it by saving you money.  Google saving money?  Yeah, that's what I said, read on!

Do you remember when we talked about the new AdWords algorithm that incorporates more than just maximum bid price when determining AdWords placements?  This new algo incorporates CTR, and that is what we are talking about.

If you have an awesome CTR (say, 10% and 200 clicks per day for example) then Google knows that if they display your ad, they will get paid since people are likely to click it.  In return for you spending your money with them, they will get you cheaper clicks because you are RELEVANT!

Google AdWords is also looking at your landing pages to determine...you guessed it, RELEVANCY!

Being relevant is not just good for Google, it is not just good for the end user, but it is also good for you, it will save you money and make your customers happy!

Article inspiration derived from Realtor-Marketing.com.