Most people are familiar with vultures. Vultures wait for someone else to kill the prey then they swoop down and take advantage. Keep in mind that this isn't a bad thing, just a different way of survival.
Vultures always want to be near their competition. If they are near their competition then they can easily raise their bid to $.01 above their competition and get the top position. Vultures then wait for their competition to get agravated and raise their bid price. Vultures then try to price themselves right under their competitor. They wait until the competitor can't hang on to the price that they have put themselves at, then they can go back down to the top spot but at a cheaper rate.
Maybe that is difficult to follow. All in all, vultures price themselves right above the competition forcing the competion to go up until the competition loses money.
This is a great strategy if your competition is NOT a "Steady Eddie". If your competition is a "set it and forget it" type campaign manager, this won't work well.
Vulture bidding takes a lot of management but can have a huge payoff if you can get your competition so frustrated that they stop trying to be number one and concede that top spot to you!
You then have the number one spot and a lower CPC than you would have in the beginning. Be patient as this process can take up to a year if the campaign manager is slow to react to your vulture bidding.
Is "Vulture Bidding" right for you? Possibly, but that is for you to decide!
If not, check out:
Steady Eddie
Vulture Bidding
The Cheapskate
Always #1
Quick Spender
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