« How To Negotiate with an Affiliate Manager Part 3 | Main | July 18th PPC News »

Jul18
Not Spending Your Budget? Accellerate Your Ads!
Accelerated Delivery AdWords.jpgGoogle AdWords has a feature that is perfect for me.  I have my daily budget for a certain campaign set to $10 a day.  However, I find it hard to spend even half of that for this particular campaign.

When I changed from "Standard" to "Accelerated" as my delivery method, I am consistently spending about 25% more of my budget, or about $5 out of my $10 daily budget, much better!

The great thing about the "Accelerated" delivery method is that it allows me to spend my entire budget within 2 hours if that is possible for my maximum click amount.  All that matters to me with this campaign is spending money.  I don't care if I am showing an ad all day or not, I just want to spend the daily budget.

To change from "Standard", which is the default, to "Accelerated", all you need to do is select the desired campaign the click "Edit Campaign Settings" and change it on the left side.

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