Getting an ROI through your PPC campaigns

There will be times during the day, and during the week that will be busier that other times and days.  For me, Monday mornings are always the busiest.  I target a few different business communities, and this is the time that they surf the web.  Also busy are Friday mornings.  If I check sales Monday mornings, or Friday mornings, I will get so excited because I can average that out and see stats for the whole week.  However, those stats are misleading.

For example, I sell 20 widgets average per week.  I sell 6 on Monday before noon.  If I assume I will sell 2 more by the end of the day, that is 8 per day, 8 per day, times 7 days equals 56 sales this week!  However, I know from experience I will sell maybe 1-2 per day during the slow days, and then again have a peak on Friday morning.

This information is vital because without it I will increase my campaign spending, or maybe open up a new campaign at Microsoft's adCenter and 7search's PPC.  If I did this, I would see substantial losses for the next few days because nobody is buying Tuesday through Thursday, but they are still clicking on ads.

The way I go about understanding PPC flucuations is through statistics and graphs.  I'm a very visually oriented person, so graphs work great for me. (See attached graph).  I like to use Microsoft Excel because of it's ease of use and ability to graph easily.  The picture in this post was created with Excel in about 5 minutes.

Being able to view your sales on a daily, weekly and monthly basis is extrememly important to any PPC campaign, and each PPC campaign has that ability in AdWords, Yahoo! Search Marketing, 7search, and adCenter.

Use the tools each PPC company provides and make more money with PPC!

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