Getting an ROI through your PPC campaigns

Today Barry Schwartz from SearchEngineWatch said, "Microsoft adCenter has been having some reporting issues, where data in your adCenter reports are delayed as far back as the 14th (almost five full days). Microsoft is aware of the issue and will have things working properly as soon as possible."

This is potentially huge for adCenter.  Think about it, if you had a campaign running in adCenter and you weren't seeing results like your CTR and average CPC, would you continue spending money?

I know what I would do, spend my money with Yahoo! Search Marketing and AdWords.

A word to adCenter, send an email to all advertisers if you are having problems.  Better to let us know while it is happening so we know something is up.

In this case it is better to apologize during the event, rather than 5 days later (and tell us it is still happening!).

That's it in the PPC world today, other than my costs going up on a few major keywords.  If you just joined my market, please leave, it was better without you causing my spending to go up! :)