« Increasing ROI through Constant Testing | Main | Understanding PPC: What is IPU? »

Jul13
FAQ: Can I Really Make Money Through PPC?
I just received this email from a reader asking, "Can I really make money through PPC?"

I think this is a great question.  It is not only a great question because it relates to PPC, but it is very honest with an easy and complex answer.

This person most likely has ventured into online advertising, but not deep enough to get into PPC.  If that is you, read on.

The easy answer is, "Yes", and very much of it.  The more complex answer can only be determined by knowing your product or service market and demographic.

If, for example, you sell widgets.  In this market you sell widgets to women who ware 60+.

If you can make widgets for $10 (including labor, parts, overhead, offline advertising, etc) and you sell them for $12 then you have a margin of $2 to make a profit.

If you look at Google AdWords and Yahoo! Search Marketing and adCenter and the minimum price per click is $3.00, you have a problem.

In this industry of selling widgets to 60+ women for $12 you can't make a profit with PPC unless you can sell widgets for more than $13, or lower cost to below $9.

So can you make a profit with PPC?  Yes and now!

0 Comments/Trackbacks




Comments/Trackbacks are closed for maintenance.


« Increasing ROI through Constant Testing | Main | Understanding PPC: What is IPU? »

Advertise

Related Resources

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



PayPerClickIQ is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb