He doesn't quote a source, or even mention how he knows these things, but here is what he says in regards to the next version of Y!SM codenamed Panama:
Account Organization
- Master Accounts
- Individual Accounts (unlimited)
- Campaigns (max 100)
- Ad Groups (max 1000 per campaign)
- Keywords (max 1000 per AdGroup)
- 50k-250k keywords per account
- Dynamic Keyword Insertion into titles or descriptions
Bidding
- Will utilize a quality index
- Placement will be based on CTR and Quality Index scoring
- Quality index will be made up of many factors including, ad copy and keyword history
- Quality index will be shown in the account similar to the current 1-5 rating (green bar) one currently sees.
- Competitor bids will be shown (similar to the current system)
- Composite quality index and keyword bid will not be displayed
Tools
- Forecasting
- Will have forecasting tools which include clicks, impressions, and position
- Keyword research tools
Additional Capabilities
- Geo Targeting - US & Uk only to start
- Keyword Research Tools
- Keyword research estimates
- Related keyword tool
In fact, if you can't beat them, join them copy them!
Thanks for the info Brad!
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