One of the best uses of Google Checkout for people using PPC is the ability to have the Checkout logo next to your AdWords listing (see screenshot). This logo shows searchers that you accept Google Checkout as a payment form, and also lets them know they don't have to give you their credit card info directly.
For me, I buy a lot online, but I don't like to give my credit card info out to no-name stores. With PayPal, and now Checkout, I don't have to.
What does this mean for advertisers like you? If you notice the second screenshot, you'll see that for every $1 you spend with Google AdWords, you can process $10 for free.
This will be especially helpful for companies with small budgets that are run on a shoestring budget and are operated by a single person, or just a couple people. This will also be great for anyone that processes a lot of small transactions.
Check out Checkout today!
Found Checkout via PPCDiscussions.com.
