Getting an ROI through your PPC campaigns

Automated bid management software is software that runs on your computer but connects to the PPC networks and can update bids and do a lot of great things automatically.  Some of those things they can do are:

Display current bid prices
Adjust bid prices automatically
Bid per conversion, not per click
Stop and start campaigns at specific times or dates
Predict campaign results
Track listing positions for each PPC network

Those are just a few of the tools that stood out to me.  I've never used any of these bid management tools for two reasons, they aren't free and I'm on a Mac and none that I've found can run on a Mac.

If you have used any bid management tools, let me know, I'd like to interview you on this blog!