PayPerClickIQ: July 2006 Archives

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Jul29	July 30th PPC News Brandon Hopkins July 29, 2006 Know More: PPC News 2.0, PPC News Brad Geddes from eWhisper.net has a great set of tips to improve the quality of your landing page. If your landing page was hit with a recent increase in minimum bid, try following Brad's advice, his tips seem great! Read the article... Microsoft adCenter SES Meet-Ups Here is the schedule for when and where you can find Microsoft adCenter people and stop by to ask all of your questions and get some general answers :) adCenter people will be there August 7th and 8th. Read the full story... Lycos PPC Lycos launched their new PPC program with it's new backend being based on it's provider MyGeek instead of FindWhat. Hopefully they'll lower the minimum daily spending limit of $25. Posted at 10:07 PM \| Permalink
Jul29	Creating 5 PPC Ads for Success Brandon Hopkins July 29, 2006 Effective PPC campaigns come in all shapes and sizes. Some people want to write one ad and edit that ad to perfection. Some people prefer to write 10 ads and delete the low CTR ads.I prefer to write my ads... Continue Reading Posted at 9:16 PM \| Permalink
Jul28	July 28th PPC News Brandon Hopkins July 28, 2006 adCenter Needs You!MSN adCenter announced yesterday on their blog that they would like to spice up their blog with information and questions from users. Here is what they said: We hear you. The Microsoft adCenter Community Team wants to spice... Continue Reading Posted at 10:56 AM \| Permalink
Jul27	No Content Network Adjustment and other PPC Mistakes Brandon Hopkins July 27, 2006 The AdWords content network has always been that one weird uncle we all have. This guy is barely recognizable as a family member but he still has to be invited to every family event even though everyone knows something will... Continue Reading Posted at 9:32 PM \| Permalink
	adCenter UK Open August 15th? Brandon Hopkins July 27, 2006 Rumors have been flying about when the MSN adCenter will open for out friends across the pond. I have heard everything for July 4th, 2006 to January 1st, 2007 (and everything in between).Now, ThreadWatch has posted that adCenter may open... Continue Reading Posted at 12:25 PM \| Permalink
	Yahoo Publisher Network - Transfer Funds to Y!SM Brandon Hopkins July 27, 2006 Just a quick tip if you are both Yahoo! publisher and a Yahoo! advertiser. This is a great feature that allows you to transfer money from Yahoo! Publisher Network accounts to Yahoo! Search Marketing (Y!SM) accounts.All you have to do... Continue Reading Posted at 1:08 AM \| Permalink
Jul26	AdWords Invalid Clicks - How To Run Report Brandon Hopkins July 26, 2006 Late last night Google introduced a new feature to AdWords, the ability to run a report that shows invalid clicks. Click fraud and invalid clicks have been at the forefront of the PPC scene for the last few months.Detecting click... Continue Reading Posted at 3:21 PM \| Permalink \| Comments
	"Jumpstart" by Google AdWords Brandon Hopkins July 26, 2006 If you haven't heard of Jumpstart you probably aren't new to PPC. Jumpstart is Google's way of getting you started quickly and easily in PPC with AdWords.Jumpstart partners you with an AdWords specialist and helps you serve "expert-level" ads immediately.From... Continue Reading Posted at 3:04 PM \| Permalink
	$2500 PPC Experment Back On Track! Brandon Hopkins July 26, 2006 In response to yesterday's call to action, PlungerNetwork has updated their blog to reflect the continuation of their $2500 PPC Experiment!The problem so far has been competition. This was to be expected as the author posted the exact keywords he... Continue Reading Posted at 2:41 PM \| Permalink
	Google AdWords Professional - Bad Idea? Brandon Hopkins July 26, 2006 I have been hearing reports about the downsides of the Google AdWords Professional (GAP) certification. Can any readers confirm this? There is a thread at SearchEngine Watch that describes a fiasco about a GAP certified individual.This person landed a large... Continue Reading Posted at 2:23 PM \| Permalink
	Google Landing Page Quality Update Brandon Hopkins July 26, 2006 The Google AdWords team has decided that it is time for an important update to the way the current landing pages quality is decided.In December 2005 AdWords began to include the quality of the landing page into their "Quality Score". ... Continue Reading Posted at 3:59 AM \| Permalink
Jul25	July 25th, 2006 PPC News Brandon Hopkins July 25, 2006 July 25th, 2006 PPC NewsAdWords API Maintenance July 29th.From Google AdWords API Blog:We will be performing routine AdWords system maintenance from 10 a.m. to 4 p.m. PDT on Saturday, July 29, 2006. While all AdWords advertisements will continue to run... Continue Reading Posted at 8:53 PM \| Permalink
	Keyword Matching Part 2 Brandon Hopkins July 25, 2006 To read "Keyword Matching Part 1", click here.Phrase Match.Phrase match is one of my favorite type of matches. I know, I know, I'm a nerd if I have a favorite type of PPC matching. But hey, I have a favorite... Continue Reading Posted at 8:49 PM \| Permalink
	Keyword Matching Part 1 Brandon Hopkins July 25, 2006 This is a two part series about "Matching Keywords". This is part one, part two is linked at the bottom, they go together and should be read together.There is a picture of me when I was 10 years old. In... Continue Reading Posted at 8:47 PM \| Permalink
	One Ad Group and Other PPC Mistakes Brandon Hopkins July 25, 2006 An "Ad Group" is Google's way of allowing your to create groups inside of each campaign. This helps you stay organized, but is also allows you to create highly targeted ads. The breakdown works like this:Campaign about Trucks -> Fords (Campaign) ... Continue Reading Posted at 7:42 PM \| Permalink
	Pre-Sell Landing Pages? Brandon Hopkins July 25, 2006 I just finished listening to an old episode of WebmasterRadio.fm's Net Income (subscribe via iTunes) with Jeremy Shoemaker (Shoemoney). On this epsiode they took a call from a guy asking about landing pages. He was wondering whether his PPC link... Continue Reading Posted at 3:33 AM \| Permalink \| Comments
Jul24	Masters of PPC, We Need You! Brandon Hopkins July 24, 2006 Hey PPC Guru's! We need you for the PayPerClickIQ.com Interviews! I would like to make it a monthly, or more often, part of PPCIQ, and I need help. I don't have the time to contact everyone making some serious money... Continue Reading Posted at 2:03 AM \| Permalink
Jul23	Deadbeat Taxi's and Other PPC Mistakes Brandon Hopkins July 23, 2006 I thought for about 10 minutes before coming up with that title. Let me explain. Have you ever been in a taxi? You hop in, tell the driver where you want to go and he takes you there. When was... Continue Reading Posted at 9:50 PM \| Permalink
	Underselling Strengths and Other PPC Mistakes Brandon Hopkins July 23, 2006 Just to clarify, your strengths are what make you and your offer unique. Everyone has a strength, you just have to find it. Even if you are one of 500 affiliates promoting the same offer, what are you doing differently? ... Continue Reading Posted at 9:28 PM \| Permalink
	No Keywords and Other PPC Mistakes Brandon Hopkins July 23, 2006 Some people love keywords, I am one of them. I like keywords so much that I put keywords in everything I do. When I write ads for keywords, I use keywords as many times as it is possible to use... Continue Reading Posted at 3:19 PM \| Permalink
	Boring Viewers and Other PPC Mistakes Brandon Hopkins July 23, 2006 There are many ways to attract viewers to an offer. Some of the most obvious are using words like "Free" "Discount" "Cheap" "Special", etc. When you use those words, your viewers are naturally drawn to the ad that you've written.There... Continue Reading Posted at 3:18 PM \| Permalink
	Statistics are NOT real-time! Brandon Hopkins July 23, 2006 I have received a few emails and comments that have asked about the reporting of statistics for the Big 3 PPC's. Statistics are not real-time.That means if you get 100 clicks and log into your account 10 minutes later, you... Continue Reading Posted at 5:50 AM \| Permalink
Jul22	Maximum Keywords! and Other PPC Mistakes Brandon Hopkins July 22, 2006 PPC is often referred to as a "game". The reason is because with more practice you get better, not everyone can do it, and if you are winning it is fun!This game, like other games, has multiple strategies. You can... Continue Reading Posted at 6:34 PM \| Permalink
	Pricing Strategies - The Cheapskate Brandon Hopkins July 22, 2006 This series is called "Pricing Strategies". In this series, we will look at different techniques for bidding. These bidding strategies dictate when you bid, how you bid, and where you bid. You'll probably find that you already fit into one... Continue Reading Posted at 6:05 PM \| Permalink
	Pricing Strategies - Quick Spender Brandon Hopkins July 22, 2006 This series is called "Pricing Strategies". In this series, we will look at different techniques for bidding. These bidding strategies dictate when you bid, how you bid, and where you bid. You'll probably find that you already fit into one... Continue Reading Posted at 5:50 PM \| Permalink
	Pricing Strategies - Always #1 Brandon Hopkins July 22, 2006 This series is called "Pricing Strategies". In this series, we will look at different techniques for bidding. These bidding strategies dictate when you bid, how you bid, and where you bid. You'll probably find that you already fit into one... Continue Reading Posted at 5:33 PM \| Permalink
	Show Only Active Campaigns Brandon Hopkins July 22, 2006 For me, time is important and I like things that simplify my life and save me time. Showing only my "active" campaigns in AdWords does just that.If you notice in the picture at the right, I have about 11 campaigns... Continue Reading Posted at 3:52 AM \| Permalink
Jul21	Pricing Strategies - Vulture Bidding Brandon Hopkins July 21, 2006 This series is called "Pricing Strategies". In this series, we will look at different techniques for bidding. These bidding strategies dictate when you bid, how you bid, and where you bid. You'll probably find that you already fit into one... Continue Reading Posted at 8:31 PM \| Permalink
	Pricing Strategies - Steady Eddie Brandon Hopkins July 21, 2006 This series is called "Pricing Strategies". In this series, we will look at different techniques for bidding. These bidding strategies dictate when you bid, how you bid, and where you bid. You'll probably find that you already fit into one... Continue Reading Posted at 6:28 PM \| Permalink
	Walk The Price Hill Slowly Brandon Hopkins July 21, 2006 When beginning a PPC campaign, I have already done most of my research. Sometimes I do my research, find the maximum bid I can afford to make to still be profitable in a certain niche (or certain affiliate).Then, I create... Continue Reading Posted at 6:11 PM \| Permalink
	Google AdWords Wants Your Feedback! Brandon Hopkins July 21, 2006 YouOnTop has posted an article titled, "Google is Looking for User Input on Adwords Ads".In that post they say, "Last week Google introduced their questionable “landing page quality control” which caused quite a few webmasters to go crazy. This, however,... Continue Reading Posted at 12:06 PM \| Permalink
	Monitor at Regular Intervals Brandon Hopkins July 21, 2006 There will be times during the day, and during the week that will be busier that other times and days. For me, Monday mornings are always the busiest. I target a few different business communities, and this is the time... Continue Reading Posted at 2:44 AM \| Permalink
Jul20	Analyze, Replicate, and Repeat For Best Results Brandon Hopkins July 20, 2006 If you shampoo your hair on a regular basis you've probably noticed that the shampoo bottle has a recommendation for use (in case you don't know how to shampoo your hair).The directions usually go something like, "Rub shampoo into hair,... Continue Reading Posted at 10:55 PM \| Permalink
	Click Fraud - Why Fraudsters Chose You Brandon Hopkins July 20, 2006 Unfortunately click fraud is very difficult to detect and even harder to stop. If you have been targeted, I'm sorry. I know how it feels. I hope you didn't lose too much money and I hope the PPC engines have... Continue Reading Posted at 8:21 PM \| Permalink
	Click Fraud - Up 500% In The Last 6 Months Brandon Hopkins July 20, 2006 Click fraud has been growing for the last year, but specifically over the last 5-6 months. As the Technorati graph below shows, a year ago there was less than 1 post per day that mentioned click fraud. Today we have... Continue Reading Posted at 8:09 PM \| Permalink
	Detecting Click Fraud - A How-To Guide Brandon Hopkins July 20, 2006 Click fraud has been all the rage in the last year because of its simplicity. All you have to do is create an AdSense account, find some high paying keywords, get some people to click on them, cash your check.Granted,... Continue Reading Posted at 7:48 PM \| Permalink
	AdWords: Site Targeting Brandon Hopkins July 20, 2006 In the last year Google introduced a new feature to AdWords called "Site Targeting". Site Targeting is a little different that regular (called Keyword) targeting.With Site Targeting, you are advertising across an entire site instead of through the Google search... Continue Reading Posted at 1:30 AM \| Permalink
Jul19	July 19th PPC News Brandon Hopkins July 19, 2006 Today Barry Schwartz from SearchEngineWatch said, "Microsoft adCenter has been having some reporting issues, where data in your adCenter reports are delayed as far back as the 14th (almost five full days). Microsoft is aware of the issue and will... Continue Reading Posted at 8:50 PM \| Permalink
	AdWords Video Ads - Pros and Cons Brandon Hopkins July 19, 2006 Video ads can be great for many companies, but can they be great for all companies? Here are a few pros and cons to think about when deciding whether video ads are right for you.Pros:Brand recognition. Videos are much better... Continue Reading Posted at 8:15 PM \| Permalink
	AdWords Video Ads Tips Brandon Hopkins July 19, 2006 Google recently began a new feature that allows you to create a video and then run a PPC campaign with a video imbedded on the target site. This is an awesome feature. We'll talk more about the benefits of running... Continue Reading Posted at 7:43 PM \| Permalink
	PPC For Static and Variable Payout Programs Brandon Hopkins July 19, 2006 In one affiliate program I am in, prices change weekly. In another, the prices never really change. These two varities don't appear to make a great difference at first, but to your bid prices it should matter immensly, I'll tell... Continue Reading Posted at 7:41 PM \| Permalink
	AdWords Vouchers and Credits? Brandon Hopkins July 19, 2006 On a few different occasions I have seen people selling AdWords vouchers. The DigitalPoint forums usually have them for sale from various people. These vouchers are usually very inexpensive and they give you a credit for AdWords. I have seen... Continue Reading Posted at 1:21 AM \| Permalink \| Comments
Jul18	Advertising a Podcast with PPC Brandon Hopkins July 18, 2006 Podcasts are an interesting advertising dilemma. Think of it more like advertising an offline company as opposed to an online company or product. The problem comes when you try to guage ROI or readership increases as a result of advertising... Continue Reading Posted at 7:42 PM \| Permalink
	What Can You Afford To Spend Per Click? Brandon Hopkins July 18, 2006 "How much can I afford to bid per click?" That is a very common question with a not so easy answer. Obviously the answer is different for each company, but the idea remains the same.To answer this question effectively you... Continue Reading Posted at 10:21 AM \| Permalink
	AdBrite's PPC Bad Experience For Me Brandon Hopkins July 18, 2006 I like AdBrite. I have never made much money with AdBrite, but it is really easy to use. All you have to do is find the site (in their marketplace) you want to advertise on, click their link, select the... Continue Reading Posted at 7:08 AM \| Permalink
	July 18th PPC News Brandon Hopkins July 18, 2006 In some light news, one AdWords users complained about all of the constant changes to the AdWords user interface. His article was titled, "Dear Google, You're Giving Me A Headache". The funny news about this is that, Google sent Tylenol!The... Continue Reading Posted at 5:51 AM \| Permalink \| Comments
	Not Spending Your Budget? Accellerate Your Ads! Brandon Hopkins July 18, 2006 Google AdWords has a feature that is perfect for me. I have my daily budget for a certain campaign set to $10 a day. However, I find it hard to spend even half of that for this particular campaign.When I... Continue Reading Posted at 12:15 AM \| Permalink
Jul17	How To Negotiate with an Affiliate Manager Part 3 Brandon Hopkins July 17, 2006 This is part 3 of a 3 part series called "How To Negotiate with an Affiliate Manager".How To Negotiate with an Affiliate Manager Part 1How To Negotiate with an Affiliate Manager Part 2In this post we'll be talking about the... Continue Reading Posted at 3:16 PM \| Permalink
	How To Negotiate with an Affiliate Manager Part 2 Brandon Hopkins July 17, 2006 This is part 3 of a 3 part series called "How To Negotiate with an Affiliate Manager".How To Negotiate with an Affiliate Manager Part 1How To Negotiate with an Affiliate Manager Part 3In this part of the series titled, "How... Continue Reading Posted at 2:58 PM \| Permalink
	How To Negotiate with an Affiliate Manager Part 1 Brandon Hopkins July 17, 2006 This is part 1 of a 3 part series titled, "How To Negotiate with an Affiliate Manager".How To Negotiate with an Affiliate Manager Part 2How To Negotiate with an Affiliate Manager Part 3Many affiliate companies (like CJ, AzoogleAds, or ShareaSale)... Continue Reading Posted at 2:42 PM \| Permalink
	Monetizing PPC with Bonuses from Affiliates Brandon Hopkins July 17, 2006 As I said in another post, I have some content sites. However I have a few affiliate sites as well. Let's talk about those affiliate sites.I used to run one campaign with an education related affiliate that paid bonuses to... Continue Reading Posted at 1:28 PM \| Permalink
	Target Your Area Brandon Hopkins July 17, 2006 A wonderful feature for brick and mortar businesses running AdWords is the ability to Geotarget. Geotargeting means that Google looks at each visitor, knows where in the world they come from, then displays your ad only to local prospects.Geotargeting can... Continue Reading Posted at 3:27 AM \| Permalink
Jul16	AdWords for Local Businesses Brandon Hopkins July 16, 2006 If you are a business owner with a physical location (even a home office counts), do you advertise online?If not, do you know how much you average customer acquisition costs you? If you are in a high sale sector (real... Continue Reading Posted at 9:23 PM \| Permalink
	AdWords Ad Groups: Separate by Price Brandon Hopkins July 16, 2006 Google AdWords provides Ad Groups that you can put different key terms into, or you can put certain keywords into.These Ad Groups are within individual campaigns. The two ways that I use Ad Groups is to test keyword profitability and... Continue Reading Posted at 3:27 AM \| Permalink
Jul15	Click Fraudsters: Mark Cuban Speaks Out! Brandon Hopkins July 15, 2006 Mark Cuban, in his blog called Blog Maverick, says that click fraud is far more reaching than most people think. This is my first post in a series on "Click Fraudsters" highlighting the world surrounding click fraud.Specifically Cuban says, "The... Continue Reading Posted at 11:59 PM \| Permalink
	Is Click Arbitrage Morally Wrong? Brandon Hopkins July 15, 2006 I'll be honest, I do participate in click arbitrage. Click arbitrage is defined as buying a click at a lower rate than you can sell it at. Obviously you don't actually "sell" the click, but you convert that low price... Continue Reading Posted at 10:59 PM \| Permalink
	The New PPC? Pay-Per-Call Brandon Hopkins July 15, 2006 I know that Pay Per Call isn't new, but it is gaining steam online.For years companies have done this. When I was in the auto industry, we had 2 phone lines that tracked incoming calls from the Yellow Pages and... Continue Reading Posted at 10:19 PM \| Permalink
	Google AdWords Professional Program Enrollment Brandon Hopkins July 15, 2006 How many of you are actually enrolled in the AdWords professional program?I haven't ever signed up, but I didn't know there were benefits like different stuff in your account. Is it worth the time and cost?From what I understand it... Continue Reading Posted at 10:11 PM \| Permalink \| Comments
	Should You Bid on the Adsense Content Network? Brandon Hopkins July 15, 2006 There is much talk about ROI and conversion ratios on the Adsense content networks. This is also where a lot of the click fraud comes in. People place Adsense on their websites and then earn a percentage of the AdWords... Continue Reading Posted at 3:14 AM \| Permalink
Jul14	adCenter Down Tomorrow for 15 Hours! Brandon Hopkins July 14, 2006 According to Inside adCenter, the official adCenter blog, MSN adCenter is going to be down for 15 hours tomorrow for scheduled maintenance. 15 hours is a long time. I don't think I ever go 15 hours without logging into my... Continue Reading Posted at 11:48 PM \| Permalink
	Yahoo! Search Marketing in San Jose Brandon Hopkins July 14, 2006 Has anyone else been getting these emails from Yahoo! Search Marketing asking them to come to a Yahoo! sponsored session about PPC?The title of the email is, "How to Run an Effective Pay Per Click Campaign". The email is very... Continue Reading Posted at 11:24 PM \| Permalink \| Comments
	AdWords New Category Site Selection Tool Brandon Hopkins July 14, 2006 Today Google posted to the Inside AdWords blog by introducing a new feature called the "category site selection" tool.If you are interested in using the category site selection tool, it is on the "identify sites" page when you are creating... Continue Reading Posted at 11:11 PM \| Permalink
	Finding 1 Cent Clicks on AdWords Brandon Hopkins July 14, 2006 Brad Geddes at eWhisper.net says, "$0.01 Min CPC's Still Available on AdWords". I decided to take a look and see what kind of minimum CPC's I could find. I browsed through AzoogleAds and found a new advertiser offering a $500... Continue Reading Posted at 10:40 PM \| Permalink \| Comments
	Understanding PPC: What is IPU? Brandon Hopkins July 14, 2006 Regardless of how long you have been in the PPC game, you may not have heard of IPU. This term is a Shoemoney original acronym, but is a good one and should have been thought of earlier.IPU stands for "Income... Continue Reading Posted at 2:56 AM \| Permalink
Jul13	FAQ: Can I Really Make Money Through PPC? Brandon Hopkins July 13, 2006 I just received this email from a reader asking, "Can I really make money through PPC?"I think this is a great question. It is not only a great question because it relates to PPC, but it is very honest with... Continue Reading Posted at 11:10 AM \| Permalink
	Increasing ROI through Constant Testing Brandon Hopkins July 13, 2006 Here is a tip that I need to do more of myself.Once I get a campaign setup I add keywords, add bid prices, and create ads and ad variations and then change a few settings. After that I monitor my... Continue Reading Posted at 10:47 AM \| Permalink
	Google's New Pricing Algo Hits Home Brandon Hopkins July 13, 2006 I was hoping that it wouldn't happen to me, and that only you all would be affected, but this morning I had a few new keywords disabled. The keyword in the picture was never a producing keyword, but one that... Continue Reading Posted at 10:15 AM \| Permalink
	Understanding PPC: What is ROI? Brandon Hopkins July 13, 2006 ROI is what drives the business world, and if you aren't familiar with it, get familiar quick!ROI is "Return on Investment". This is the amount of money you make in comparison to what you have spent. In other words, the... Continue Reading Posted at 2:33 AM \| Permalink
Jul12	Automated Bid Management Software - Overview Brandon Hopkins July 12, 2006 Automated bid management software is software that runs on your computer but connects to the PPC networks and can update bids and do a lot of great things automatically. Some of those things they can do are:Display current bid pricesAdjust... Continue Reading Posted at 10:54 AM \| Permalink
	Tips from the Old Welsh Guy about Landing Pages Brandon Hopkins July 12, 2006 If you aren't a member of the DigitalPoint forums, or other great forums around the web, then you don't know James, the Old Welsh Guy. James had a great post about about how to defeat the new Google algorithm by... Continue Reading Posted at 10:38 AM \| Permalink
	New AdWords Algo Increases Bid Price 2000%! Brandon Hopkins July 12, 2006 According to a user at the WebmasterWorld forums named Soze, his PPC cost on one of his keywords went up 2000%! Yes, you read that right, two thousand percent!Soze says that for this particular campaign he received 46,000 clicks. I... Continue Reading Posted at 9:42 AM \| Permalink
	Google Ordered to Give It Up Brandon Hopkins July 12, 2006 A "High Court" (whatever that means) ordered Google is give up the name of an advertiser who was advertising for a book, "Unlock Reality", that is due out later this year.The problem was not the actual ad, but the site... Continue Reading Posted at 9:32 AM \| Permalink
	Understanding PPC: What is CPC? Brandon Hopkins July 12, 2006 If you have not been running PPC campaigns long, then you may not be familiar with cost per click (CPC). CPC is the actual price you pay per click. CPC shouldn't actually be measured on an individual, you should only... Continue Reading Posted at 2:02 AM \| Permalink
Jul11	Excitement on the Y!SM Front? Brandon Hopkins July 11, 2006 According to Brad Geddes, aka eWhisper, Yahoo! Search Marketing (Y!SM) has some exciting news on the horizon.He doesn't quote a source, or even mention how he knows these things, but here is what he says in regards to the next... Continue Reading Posted at 10:43 PM \| Permalink
	Are You Making a Common PPC Mistake? Brandon Hopkins July 11, 2006 PPC is a huge arena, and even within PPC companies backend websites it is easy to get lost and confused. When you set up campaigns there are so many settings and changes that you can make, that just adds to... Continue Reading Posted at 10:10 PM \| Permalink
	Rethinking Relevance Brandon Hopkins July 11, 2006 Let's rethink relevance for a minute. Here is the normal way of thinking. If I can get more keywords at $.10 then I'll make more money. Good thining, but not exactly true with AdWords. Don't get me wrong, this thinking... Continue Reading Posted at 9:38 PM \| Permalink
	Taking Your Questions and Increasing Clicks To A New Affiliate Brandon Hopkins July 11, 2006 I know we all have it, that one campaign that we can't seem to make money with. For me it is usually an AzoogleAds affiliate. Some of them I can make money with, some just burn through cash with very... Continue Reading Posted at 9:27 AM \| Permalink
	Understanding PPC: What is CTR? Brandon Hopkins July 11, 2006 If you are new to PPC, you might have noticed something that says "CTR". CTR stands for "click through ratio". That is the ratio of ad view to clicks on that ad.For example if you have 100 views to your... Continue Reading Posted at 4:13 AM \| Permalink
Jul10	July 10th PPC News Brandon Hopkins July 10, 2006 Just some quick PPC news...A DigitalPoint forum member named Discreet has decided that he is going to spend $2500 on a few AdWords PPC campaigns. He plans to only promote affiliate programs and see what kind of return he can... Continue Reading Posted at 1:00 PM \| Permalink
	Check Out Google Checkout Brandon Hopkins July 10, 2006 Google has introduced a new feature to it's arsenal (it doesn't even show as beta!) called Google Checkout. Google Checkout is a service like PayPal but seems to have a little less fees.One of the best uses of Google Checkout... Continue Reading Posted at 12:35 PM \| Permalink
	Adwords Tools: Disapproved Ads Brandon Hopkins July 10, 2006 A few weeks ago I was driving traffic to an affiliate program from AzoogleAds and during that campaign I created about 10 different ads. During the creating of those ads, I only visited the landing page one time to make... Continue Reading Posted at 12:10 PM \| Permalink
	AdWords Tools: My Change History Brandon Hopkins July 10, 2006 This tool is a new one for me, and I'm excited to even be able to mention it. Maybe someone call tell me how long this has been available because I've never seen it.The tool is called My Change History... Continue Reading Posted at 6:48 AM \| Permalink
	Understanding PPC: Signing Up Brandon Hopkins July 10, 2006 Understanding PPC: Signing UpIf you are new to PPC and have never created an account, below are the links to signup with the "Big 3", Google Adwords, MSN adCenter and Yahoo! Search Marketing.Google Adwords Signup PageMSN adCenter Signup PageYahoo! Search... Continue Reading Posted at 3:49 AM \| Permalink
Jul 9	AdWords Tools: Site Exclusion Brandon Hopkins July 9, 2006 For some niches, there is one single dominant site. That site is ranked number 1 in the organic search engines and gets all of the organic searchers. However, visitors coming from this site via ads convert horribly!If this is you,... Continue Reading Posted at 7:36 PM \| Permalink
	Understanding PPC: Negative Keywords Brandon Hopkins July 9, 2006 We've talked about keywords, those are the PPC words you are targeting. Negative keywords are just the opposite, words you want to specifically not target.Let me give you an example. Some cell phones cannot accept ringtones on the web. If... Continue Reading Posted at 7:18 PM \| Permalink
	AdWords Tools: Keyword Tool Brandon Hopkins July 9, 2006 If you are new to PPC then you probably thought about which keywords you would want to advertise for. Like me, you probably thought of 20 keywords that would target your ideal buyers.You had:Widgets (main keyword)widgetred widgetbuy widgetnew widgetold widgetused... Continue Reading Posted at 6:57 PM \| Permalink
	Signing up for MSN adCenter Brandon Hopkins July 9, 2006 Well, I just found the email that MSN adCenter sent me about 7 months ago saying I could join. Apparently I never did join because they can't find my account. A few minutes ago I signed up again (or maybe... Continue Reading Posted at 12:46 PM \| Permalink
	Understanding PPC: What is PPC? Brandon Hopkins July 9, 2006 This series is going to be titled "Understanding PPC". I will be going over the basics of PPC, how to get involved, how the pros make money, how to avoid click fraud, and basic click tracking. The first article in... Continue Reading Posted at 3:27 AM \| Permalink
Jul 8	Time Sensitive Bidding: The World Cup 2006 Brandon Hopkins July 8, 2006 Everyone can create an ad that runs indefinitely. However, most people will never think to create an ad that has an expiration date. If you have a excess abundance of a product, you would want to advertise until that product... Continue Reading Posted at 2:52 PM \| Permalink
	Adwords Explained: Creating Ad Groups Brandon Hopkins July 8, 2006 Here is a quick tip for using Google AdWord effectively.Once you have your campaign created, create an "Ad Group". In the picture below you can see where it says "+ Create New Ad Group".Once you create an Ad Group, you... Continue Reading Posted at 2:34 PM \| Permalink
	What you can expect from PPCIQ Brandon Hopkins July 8, 2006 Having been in and around PPC (pay per click) for the last 3 years, you would think I know a little about it.However, you can be around something for years and not understand it. What really taught me about PPC... Continue Reading Posted at 11:00 AM \| Permalink
Jul 7	About Brandon Hopkins Brandon Hopkins July 7, 2006 Well, what do you say about yourself? I'll start at the beginning.I was born in California...Wait, you don't care about that, I've read enough blogs to know I don't care about that either.I began using PPC in 2003 when I... Continue Reading Posted at 10:36 AM \| Permalink \| Comments

Main | August 2006 »

Jul29	July 30th PPC News Brandon Hopkins July 29, 2006 Know More: PPC News 2.0, PPC News Brad Geddes from eWhisper.net has a great set of tips to improve the quality of your landing page. If your landing page was hit with a recent increase in minimum bid, try following Brad's advice, his tips seem great! Read the article... Microsoft adCenter SES Meet-Ups Here is the schedule for when and where you can find Microsoft adCenter people and stop by to ask all of your questions and get some general answers :) adCenter people will be there August 7th and 8th. Read the full story... Lycos PPC Lycos launched their new PPC program with it's new backend being based on it's provider MyGeek instead of FindWhat. Hopefully they'll lower the minimum daily spending limit of $25. Posted at 10:07 PM \| Permalink
Jul29	Creating 5 PPC Ads for Success Brandon Hopkins July 29, 2006 Effective PPC campaigns come in all shapes and sizes. Some people want to write one ad and edit that ad to perfection. Some people prefer to write 10 ads and delete the low CTR ads.I prefer to write my ads... Continue Reading Posted at 9:16 PM \| Permalink
Jul28	July 28th PPC News Brandon Hopkins July 28, 2006 adCenter Needs You!MSN adCenter announced yesterday on their blog that they would like to spice up their blog with information and questions from users. Here is what they said: We hear you. The Microsoft adCenter Community Team wants to spice... Continue Reading Posted at 10:56 AM \| Permalink
Jul27	No Content Network Adjustment and other PPC Mistakes Brandon Hopkins July 27, 2006 The AdWords content network has always been that one weird uncle we all have. This guy is barely recognizable as a family member but he still has to be invited to every family event even though everyone knows something will... Continue Reading Posted at 9:32 PM \| Permalink
	adCenter UK Open August 15th? Brandon Hopkins July 27, 2006 Rumors have been flying about when the MSN adCenter will open for out friends across the pond. I have heard everything for July 4th, 2006 to January 1st, 2007 (and everything in between).Now, ThreadWatch has posted that adCenter may open... Continue Reading Posted at 12:25 PM \| Permalink
	Yahoo Publisher Network - Transfer Funds to Y!SM Brandon Hopkins July 27, 2006 Just a quick tip if you are both Yahoo! publisher and a Yahoo! advertiser. This is a great feature that allows you to transfer money from Yahoo! Publisher Network accounts to Yahoo! Search Marketing (Y!SM) accounts.All you have to do... Continue Reading Posted at 1:08 AM \| Permalink
Jul26	AdWords Invalid Clicks - How To Run Report Brandon Hopkins July 26, 2006 Late last night Google introduced a new feature to AdWords, the ability to run a report that shows invalid clicks. Click fraud and invalid clicks have been at the forefront of the PPC scene for the last few months.Detecting click... Continue Reading Posted at 3:21 PM \| Permalink \| Comments
	"Jumpstart" by Google AdWords Brandon Hopkins July 26, 2006 If you haven't heard of Jumpstart you probably aren't new to PPC. Jumpstart is Google's way of getting you started quickly and easily in PPC with AdWords.Jumpstart partners you with an AdWords specialist and helps you serve "expert-level" ads immediately.From... Continue Reading Posted at 3:04 PM \| Permalink
	$2500 PPC Experment Back On Track! Brandon Hopkins July 26, 2006 In response to yesterday's call to action, PlungerNetwork has updated their blog to reflect the continuation of their $2500 PPC Experiment!The problem so far has been competition. This was to be expected as the author posted the exact keywords he... Continue Reading Posted at 2:41 PM \| Permalink
	Google AdWords Professional - Bad Idea? Brandon Hopkins July 26, 2006 I have been hearing reports about the downsides of the Google AdWords Professional (GAP) certification. Can any readers confirm this? There is a thread at SearchEngine Watch that describes a fiasco about a GAP certified individual.This person landed a large... Continue Reading Posted at 2:23 PM \| Permalink
	Google Landing Page Quality Update Brandon Hopkins July 26, 2006 The Google AdWords team has decided that it is time for an important update to the way the current landing pages quality is decided.In December 2005 AdWords began to include the quality of the landing page into their "Quality Score". ... Continue Reading Posted at 3:59 AM \| Permalink
Jul25	July 25th, 2006 PPC News Brandon Hopkins July 25, 2006 July 25th, 2006 PPC NewsAdWords API Maintenance July 29th.From Google AdWords API Blog:We will be performing routine AdWords system maintenance from 10 a.m. to 4 p.m. PDT on Saturday, July 29, 2006. While all AdWords advertisements will continue to run... Continue Reading Posted at 8:53 PM \| Permalink
	Keyword Matching Part 2 Brandon Hopkins July 25, 2006 To read "Keyword Matching Part 1", click here.Phrase Match.Phrase match is one of my favorite type of matches. I know, I know, I'm a nerd if I have a favorite type of PPC matching. But hey, I have a favorite... Continue Reading Posted at 8:49 PM \| Permalink
	Keyword Matching Part 1 Brandon Hopkins July 25, 2006 This is a two part series about "Matching Keywords". This is part one, part two is linked at the bottom, they go together and should be read together.There is a picture of me when I was 10 years old. In... Continue Reading Posted at 8:47 PM \| Permalink
	One Ad Group and Other PPC Mistakes Brandon Hopkins July 25, 2006 An "Ad Group" is Google's way of allowing your to create groups inside of each campaign. This helps you stay organized, but is also allows you to create highly targeted ads. The breakdown works like this:Campaign about Trucks -> Fords (Campaign) ... Continue Reading Posted at 7:42 PM \| Permalink
	Pre-Sell Landing Pages? Brandon Hopkins July 25, 2006 I just finished listening to an old episode of WebmasterRadio.fm's Net Income (subscribe via iTunes) with Jeremy Shoemaker (Shoemoney). On this epsiode they took a call from a guy asking about landing pages. He was wondering whether his PPC link... Continue Reading Posted at 3:33 AM \| Permalink \| Comments
Jul24	Masters of PPC, We Need You! Brandon Hopkins July 24, 2006 Hey PPC Guru's! We need you for the PayPerClickIQ.com Interviews! I would like to make it a monthly, or more often, part of PPCIQ, and I need help. I don't have the time to contact everyone making some serious money... Continue Reading Posted at 2:03 AM \| Permalink
Jul23	Deadbeat Taxi's and Other PPC Mistakes Brandon Hopkins July 23, 2006 I thought for about 10 minutes before coming up with that title. Let me explain. Have you ever been in a taxi? You hop in, tell the driver where you want to go and he takes you there. When was... Continue Reading Posted at 9:50 PM \| Permalink
	Underselling Strengths and Other PPC Mistakes Brandon Hopkins July 23, 2006 Just to clarify, your strengths are what make you and your offer unique. Everyone has a strength, you just have to find it. Even if you are one of 500 affiliates promoting the same offer, what are you doing differently? ... Continue Reading Posted at 9:28 PM \| Permalink
	No Keywords and Other PPC Mistakes Brandon Hopkins July 23, 2006 Some people love keywords, I am one of them. I like keywords so much that I put keywords in everything I do. When I write ads for keywords, I use keywords as many times as it is possible to use... Continue Reading Posted at 3:19 PM \| Permalink
	Boring Viewers and Other PPC Mistakes Brandon Hopkins July 23, 2006 There are many ways to attract viewers to an offer. Some of the most obvious are using words like "Free" "Discount" "Cheap" "Special", etc. When you use those words, your viewers are naturally drawn to the ad that you've written.There... Continue Reading Posted at 3:18 PM \| Permalink
	Statistics are NOT real-time! Brandon Hopkins July 23, 2006 I have received a few emails and comments that have asked about the reporting of statistics for the Big 3 PPC's. Statistics are not real-time.That means if you get 100 clicks and log into your account 10 minutes later, you... Continue Reading Posted at 5:50 AM \| Permalink
Jul22	Maximum Keywords! and Other PPC Mistakes Brandon Hopkins July 22, 2006 PPC is often referred to as a "game". The reason is because with more practice you get better, not everyone can do it, and if you are winning it is fun!This game, like other games, has multiple strategies. You can... Continue Reading Posted at 6:34 PM \| Permalink
	Pricing Strategies - The Cheapskate Brandon Hopkins July 22, 2006 This series is called "Pricing Strategies". In this series, we will look at different techniques for bidding. These bidding strategies dictate when you bid, how you bid, and where you bid. You'll probably find that you already fit into one... Continue Reading Posted at 6:05 PM \| Permalink
	Pricing Strategies - Quick Spender Brandon Hopkins July 22, 2006 This series is called "Pricing Strategies". In this series, we will look at different techniques for bidding. These bidding strategies dictate when you bid, how you bid, and where you bid. You'll probably find that you already fit into one... Continue Reading Posted at 5:50 PM \| Permalink
	Pricing Strategies - Always #1 Brandon Hopkins July 22, 2006 This series is called "Pricing Strategies". In this series, we will look at different techniques for bidding. These bidding strategies dictate when you bid, how you bid, and where you bid. You'll probably find that you already fit into one... Continue Reading Posted at 5:33 PM \| Permalink
	Show Only Active Campaigns Brandon Hopkins July 22, 2006 For me, time is important and I like things that simplify my life and save me time. Showing only my "active" campaigns in AdWords does just that.If you notice in the picture at the right, I have about 11 campaigns... Continue Reading Posted at 3:52 AM \| Permalink
Jul21	Pricing Strategies - Vulture Bidding Brandon Hopkins July 21, 2006 This series is called "Pricing Strategies". In this series, we will look at different techniques for bidding. These bidding strategies dictate when you bid, how you bid, and where you bid. You'll probably find that you already fit into one... Continue Reading Posted at 8:31 PM \| Permalink
	Pricing Strategies - Steady Eddie Brandon Hopkins July 21, 2006 This series is called "Pricing Strategies". In this series, we will look at different techniques for bidding. These bidding strategies dictate when you bid, how you bid, and where you bid. You'll probably find that you already fit into one... Continue Reading Posted at 6:28 PM \| Permalink
	Walk The Price Hill Slowly Brandon Hopkins July 21, 2006 When beginning a PPC campaign, I have already done most of my research. Sometimes I do my research, find the maximum bid I can afford to make to still be profitable in a certain niche (or certain affiliate).Then, I create... Continue Reading Posted at 6:11 PM \| Permalink
	Google AdWords Wants Your Feedback! Brandon Hopkins July 21, 2006 YouOnTop has posted an article titled, "Google is Looking for User Input on Adwords Ads".In that post they say, "Last week Google introduced their questionable “landing page quality control” which caused quite a few webmasters to go crazy. This, however,... Continue Reading Posted at 12:06 PM \| Permalink
	Monitor at Regular Intervals Brandon Hopkins July 21, 2006 There will be times during the day, and during the week that will be busier that other times and days. For me, Monday mornings are always the busiest. I target a few different business communities, and this is the time... Continue Reading Posted at 2:44 AM \| Permalink
Jul20	Analyze, Replicate, and Repeat For Best Results Brandon Hopkins July 20, 2006 If you shampoo your hair on a regular basis you've probably noticed that the shampoo bottle has a recommendation for use (in case you don't know how to shampoo your hair).The directions usually go something like, "Rub shampoo into hair,... Continue Reading Posted at 10:55 PM \| Permalink
	Click Fraud - Why Fraudsters Chose You Brandon Hopkins July 20, 2006 Unfortunately click fraud is very difficult to detect and even harder to stop. If you have been targeted, I'm sorry. I know how it feels. I hope you didn't lose too much money and I hope the PPC engines have... Continue Reading Posted at 8:21 PM \| Permalink
	Click Fraud - Up 500% In The Last 6 Months Brandon Hopkins July 20, 2006 Click fraud has been growing for the last year, but specifically over the last 5-6 months. As the Technorati graph below shows, a year ago there was less than 1 post per day that mentioned click fraud. Today we have... Continue Reading Posted at 8:09 PM \| Permalink
	Detecting Click Fraud - A How-To Guide Brandon Hopkins July 20, 2006 Click fraud has been all the rage in the last year because of its simplicity. All you have to do is create an AdSense account, find some high paying keywords, get some people to click on them, cash your check.Granted,... Continue Reading Posted at 7:48 PM \| Permalink
	AdWords: Site Targeting Brandon Hopkins July 20, 2006 In the last year Google introduced a new feature to AdWords called "Site Targeting". Site Targeting is a little different that regular (called Keyword) targeting.With Site Targeting, you are advertising across an entire site instead of through the Google search... Continue Reading Posted at 1:30 AM \| Permalink
Jul19	July 19th PPC News Brandon Hopkins July 19, 2006 Today Barry Schwartz from SearchEngineWatch said, "Microsoft adCenter has been having some reporting issues, where data in your adCenter reports are delayed as far back as the 14th (almost five full days). Microsoft is aware of the issue and will... Continue Reading Posted at 8:50 PM \| Permalink
	AdWords Video Ads - Pros and Cons Brandon Hopkins July 19, 2006 Video ads can be great for many companies, but can they be great for all companies? Here are a few pros and cons to think about when deciding whether video ads are right for you.Pros:Brand recognition. Videos are much better... Continue Reading Posted at 8:15 PM \| Permalink
	AdWords Video Ads Tips Brandon Hopkins July 19, 2006 Google recently began a new feature that allows you to create a video and then run a PPC campaign with a video imbedded on the target site. This is an awesome feature. We'll talk more about the benefits of running... Continue Reading Posted at 7:43 PM \| Permalink
	PPC For Static and Variable Payout Programs Brandon Hopkins July 19, 2006 In one affiliate program I am in, prices change weekly. In another, the prices never really change. These two varities don't appear to make a great difference at first, but to your bid prices it should matter immensly, I'll tell... Continue Reading Posted at 7:41 PM \| Permalink
	AdWords Vouchers and Credits? Brandon Hopkins July 19, 2006 On a few different occasions I have seen people selling AdWords vouchers. The DigitalPoint forums usually have them for sale from various people. These vouchers are usually very inexpensive and they give you a credit for AdWords. I have seen... Continue Reading Posted at 1:21 AM \| Permalink \| Comments
Jul18	Advertising a Podcast with PPC Brandon Hopkins July 18, 2006 Podcasts are an interesting advertising dilemma. Think of it more like advertising an offline company as opposed to an online company or product. The problem comes when you try to guage ROI or readership increases as a result of advertising... Continue Reading Posted at 7:42 PM \| Permalink
	What Can You Afford To Spend Per Click? Brandon Hopkins July 18, 2006 "How much can I afford to bid per click?" That is a very common question with a not so easy answer. Obviously the answer is different for each company, but the idea remains the same.To answer this question effectively you... Continue Reading Posted at 10:21 AM \| Permalink
	AdBrite's PPC Bad Experience For Me Brandon Hopkins July 18, 2006 I like AdBrite. I have never made much money with AdBrite, but it is really easy to use. All you have to do is find the site (in their marketplace) you want to advertise on, click their link, select the... Continue Reading Posted at 7:08 AM \| Permalink
	July 18th PPC News Brandon Hopkins July 18, 2006 In some light news, one AdWords users complained about all of the constant changes to the AdWords user interface. His article was titled, "Dear Google, You're Giving Me A Headache". The funny news about this is that, Google sent Tylenol!The... Continue Reading Posted at 5:51 AM \| Permalink \| Comments
	Not Spending Your Budget? Accellerate Your Ads! Brandon Hopkins July 18, 2006 Google AdWords has a feature that is perfect for me. I have my daily budget for a certain campaign set to $10 a day. However, I find it hard to spend even half of that for this particular campaign.When I... Continue Reading Posted at 12:15 AM \| Permalink
Jul17	How To Negotiate with an Affiliate Manager Part 3 Brandon Hopkins July 17, 2006 This is part 3 of a 3 part series called "How To Negotiate with an Affiliate Manager".How To Negotiate with an Affiliate Manager Part 1How To Negotiate with an Affiliate Manager Part 2In this post we'll be talking about the... Continue Reading Posted at 3:16 PM \| Permalink
	How To Negotiate with an Affiliate Manager Part 2 Brandon Hopkins July 17, 2006 This is part 3 of a 3 part series called "How To Negotiate with an Affiliate Manager".How To Negotiate with an Affiliate Manager Part 1How To Negotiate with an Affiliate Manager Part 3In this part of the series titled, "How... Continue Reading Posted at 2:58 PM \| Permalink
	How To Negotiate with an Affiliate Manager Part 1 Brandon Hopkins July 17, 2006 This is part 1 of a 3 part series titled, "How To Negotiate with an Affiliate Manager".How To Negotiate with an Affiliate Manager Part 2How To Negotiate with an Affiliate Manager Part 3Many affiliate companies (like CJ, AzoogleAds, or ShareaSale)... Continue Reading Posted at 2:42 PM \| Permalink
	Monetizing PPC with Bonuses from Affiliates Brandon Hopkins July 17, 2006 As I said in another post, I have some content sites. However I have a few affiliate sites as well. Let's talk about those affiliate sites.I used to run one campaign with an education related affiliate that paid bonuses to... Continue Reading Posted at 1:28 PM \| Permalink
	Target Your Area Brandon Hopkins July 17, 2006 A wonderful feature for brick and mortar businesses running AdWords is the ability to Geotarget. Geotargeting means that Google looks at each visitor, knows where in the world they come from, then displays your ad only to local prospects.Geotargeting can... Continue Reading Posted at 3:27 AM \| Permalink
Jul16	AdWords for Local Businesses Brandon Hopkins July 16, 2006 If you are a business owner with a physical location (even a home office counts), do you advertise online?If not, do you know how much you average customer acquisition costs you? If you are in a high sale sector (real... Continue Reading Posted at 9:23 PM \| Permalink
	AdWords Ad Groups: Separate by Price Brandon Hopkins July 16, 2006 Google AdWords provides Ad Groups that you can put different key terms into, or you can put certain keywords into.These Ad Groups are within individual campaigns. The two ways that I use Ad Groups is to test keyword profitability and... Continue Reading Posted at 3:27 AM \| Permalink
Jul15	Click Fraudsters: Mark Cuban Speaks Out! Brandon Hopkins July 15, 2006 Mark Cuban, in his blog called Blog Maverick, says that click fraud is far more reaching than most people think. This is my first post in a series on "Click Fraudsters" highlighting the world surrounding click fraud.Specifically Cuban says, "The... Continue Reading Posted at 11:59 PM \| Permalink
	Is Click Arbitrage Morally Wrong? Brandon Hopkins July 15, 2006 I'll be honest, I do participate in click arbitrage. Click arbitrage is defined as buying a click at a lower rate than you can sell it at. Obviously you don't actually "sell" the click, but you convert that low price... Continue Reading Posted at 10:59 PM \| Permalink
	The New PPC? Pay-Per-Call Brandon Hopkins July 15, 2006 I know that Pay Per Call isn't new, but it is gaining steam online.For years companies have done this. When I was in the auto industry, we had 2 phone lines that tracked incoming calls from the Yellow Pages and... Continue Reading Posted at 10:19 PM \| Permalink
	Google AdWords Professional Program Enrollment Brandon Hopkins July 15, 2006 How many of you are actually enrolled in the AdWords professional program?I haven't ever signed up, but I didn't know there were benefits like different stuff in your account. Is it worth the time and cost?From what I understand it... Continue Reading Posted at 10:11 PM \| Permalink \| Comments
	Should You Bid on the Adsense Content Network? Brandon Hopkins July 15, 2006 There is much talk about ROI and conversion ratios on the Adsense content networks. This is also where a lot of the click fraud comes in. People place Adsense on their websites and then earn a percentage of the AdWords... Continue Reading Posted at 3:14 AM \| Permalink
Jul14	adCenter Down Tomorrow for 15 Hours! Brandon Hopkins July 14, 2006 According to Inside adCenter, the official adCenter blog, MSN adCenter is going to be down for 15 hours tomorrow for scheduled maintenance. 15 hours is a long time. I don't think I ever go 15 hours without logging into my... Continue Reading Posted at 11:48 PM \| Permalink
	Yahoo! Search Marketing in San Jose Brandon Hopkins July 14, 2006 Has anyone else been getting these emails from Yahoo! Search Marketing asking them to come to a Yahoo! sponsored session about PPC?The title of the email is, "How to Run an Effective Pay Per Click Campaign". The email is very... Continue Reading Posted at 11:24 PM \| Permalink \| Comments
	AdWords New Category Site Selection Tool Brandon Hopkins July 14, 2006 Today Google posted to the Inside AdWords blog by introducing a new feature called the "category site selection" tool.If you are interested in using the category site selection tool, it is on the "identify sites" page when you are creating... Continue Reading Posted at 11:11 PM \| Permalink
	Finding 1 Cent Clicks on AdWords Brandon Hopkins July 14, 2006 Brad Geddes at eWhisper.net says, "$0.01 Min CPC's Still Available on AdWords". I decided to take a look and see what kind of minimum CPC's I could find. I browsed through AzoogleAds and found a new advertiser offering a $500... Continue Reading Posted at 10:40 PM \| Permalink \| Comments
	Understanding PPC: What is IPU? Brandon Hopkins July 14, 2006 Regardless of how long you have been in the PPC game, you may not have heard of IPU. This term is a Shoemoney original acronym, but is a good one and should have been thought of earlier.IPU stands for "Income... Continue Reading Posted at 2:56 AM \| Permalink
Jul13	FAQ: Can I Really Make Money Through PPC? Brandon Hopkins July 13, 2006 I just received this email from a reader asking, "Can I really make money through PPC?"I think this is a great question. It is not only a great question because it relates to PPC, but it is very honest with... Continue Reading Posted at 11:10 AM \| Permalink
	Increasing ROI through Constant Testing Brandon Hopkins July 13, 2006 Here is a tip that I need to do more of myself.Once I get a campaign setup I add keywords, add bid prices, and create ads and ad variations and then change a few settings. After that I monitor my... Continue Reading Posted at 10:47 AM \| Permalink
	Google's New Pricing Algo Hits Home Brandon Hopkins July 13, 2006 I was hoping that it wouldn't happen to me, and that only you all would be affected, but this morning I had a few new keywords disabled. The keyword in the picture was never a producing keyword, but one that... Continue Reading Posted at 10:15 AM \| Permalink
	Understanding PPC: What is ROI? Brandon Hopkins July 13, 2006 ROI is what drives the business world, and if you aren't familiar with it, get familiar quick!ROI is "Return on Investment". This is the amount of money you make in comparison to what you have spent. In other words, the... Continue Reading Posted at 2:33 AM \| Permalink
Jul12	Automated Bid Management Software - Overview Brandon Hopkins July 12, 2006 Automated bid management software is software that runs on your computer but connects to the PPC networks and can update bids and do a lot of great things automatically. Some of those things they can do are:Display current bid pricesAdjust... Continue Reading Posted at 10:54 AM \| Permalink
	Tips from the Old Welsh Guy about Landing Pages Brandon Hopkins July 12, 2006 If you aren't a member of the DigitalPoint forums, or other great forums around the web, then you don't know James, the Old Welsh Guy. James had a great post about about how to defeat the new Google algorithm by... Continue Reading Posted at 10:38 AM \| Permalink
	New AdWords Algo Increases Bid Price 2000%! Brandon Hopkins July 12, 2006 According to a user at the WebmasterWorld forums named Soze, his PPC cost on one of his keywords went up 2000%! Yes, you read that right, two thousand percent!Soze says that for this particular campaign he received 46,000 clicks. I... Continue Reading Posted at 9:42 AM \| Permalink
	Google Ordered to Give It Up Brandon Hopkins July 12, 2006 A "High Court" (whatever that means) ordered Google is give up the name of an advertiser who was advertising for a book, "Unlock Reality", that is due out later this year.The problem was not the actual ad, but the site... Continue Reading Posted at 9:32 AM \| Permalink
	Understanding PPC: What is CPC? Brandon Hopkins July 12, 2006 If you have not been running PPC campaigns long, then you may not be familiar with cost per click (CPC). CPC is the actual price you pay per click. CPC shouldn't actually be measured on an individual, you should only... Continue Reading Posted at 2:02 AM \| Permalink
Jul11	Excitement on the Y!SM Front? Brandon Hopkins July 11, 2006 According to Brad Geddes, aka eWhisper, Yahoo! Search Marketing (Y!SM) has some exciting news on the horizon.He doesn't quote a source, or even mention how he knows these things, but here is what he says in regards to the next... Continue Reading Posted at 10:43 PM \| Permalink
	Are You Making a Common PPC Mistake? Brandon Hopkins July 11, 2006 PPC is a huge arena, and even within PPC companies backend websites it is easy to get lost and confused. When you set up campaigns there are so many settings and changes that you can make, that just adds to... Continue Reading Posted at 10:10 PM \| Permalink
	Rethinking Relevance Brandon Hopkins July 11, 2006 Let's rethink relevance for a minute. Here is the normal way of thinking. If I can get more keywords at $.10 then I'll make more money. Good thining, but not exactly true with AdWords. Don't get me wrong, this thinking... Continue Reading Posted at 9:38 PM \| Permalink
	Taking Your Questions and Increasing Clicks To A New Affiliate Brandon Hopkins July 11, 2006 I know we all have it, that one campaign that we can't seem to make money with. For me it is usually an AzoogleAds affiliate. Some of them I can make money with, some just burn through cash with very... Continue Reading Posted at 9:27 AM \| Permalink
	Understanding PPC: What is CTR? Brandon Hopkins July 11, 2006 If you are new to PPC, you might have noticed something that says "CTR". CTR stands for "click through ratio". That is the ratio of ad view to clicks on that ad.For example if you have 100 views to your... Continue Reading Posted at 4:13 AM \| Permalink
Jul10	July 10th PPC News Brandon Hopkins July 10, 2006 Just some quick PPC news...A DigitalPoint forum member named Discreet has decided that he is going to spend $2500 on a few AdWords PPC campaigns. He plans to only promote affiliate programs and see what kind of return he can... Continue Reading Posted at 1:00 PM \| Permalink
	Check Out Google Checkout Brandon Hopkins July 10, 2006 Google has introduced a new feature to it's arsenal (it doesn't even show as beta!) called Google Checkout. Google Checkout is a service like PayPal but seems to have a little less fees.One of the best uses of Google Checkout... Continue Reading Posted at 12:35 PM \| Permalink
	Adwords Tools: Disapproved Ads Brandon Hopkins July 10, 2006 A few weeks ago I was driving traffic to an affiliate program from AzoogleAds and during that campaign I created about 10 different ads. During the creating of those ads, I only visited the landing page one time to make... Continue Reading Posted at 12:10 PM \| Permalink
	AdWords Tools: My Change History Brandon Hopkins July 10, 2006 This tool is a new one for me, and I'm excited to even be able to mention it. Maybe someone call tell me how long this has been available because I've never seen it.The tool is called My Change History... Continue Reading Posted at 6:48 AM \| Permalink
	Understanding PPC: Signing Up Brandon Hopkins July 10, 2006 Understanding PPC: Signing UpIf you are new to PPC and have never created an account, below are the links to signup with the "Big 3", Google Adwords, MSN adCenter and Yahoo! Search Marketing.Google Adwords Signup PageMSN adCenter Signup PageYahoo! Search... Continue Reading Posted at 3:49 AM \| Permalink
Jul 9	AdWords Tools: Site Exclusion Brandon Hopkins July 9, 2006 For some niches, there is one single dominant site. That site is ranked number 1 in the organic search engines and gets all of the organic searchers. However, visitors coming from this site via ads convert horribly!If this is you,... Continue Reading Posted at 7:36 PM \| Permalink
	Understanding PPC: Negative Keywords Brandon Hopkins July 9, 2006 We've talked about keywords, those are the PPC words you are targeting. Negative keywords are just the opposite, words you want to specifically not target.Let me give you an example. Some cell phones cannot accept ringtones on the web. If... Continue Reading Posted at 7:18 PM \| Permalink
	AdWords Tools: Keyword Tool Brandon Hopkins July 9, 2006 If you are new to PPC then you probably thought about which keywords you would want to advertise for. Like me, you probably thought of 20 keywords that would target your ideal buyers.You had:Widgets (main keyword)widgetred widgetbuy widgetnew widgetold widgetused... Continue Reading Posted at 6:57 PM \| Permalink
	Signing up for MSN adCenter Brandon Hopkins July 9, 2006 Well, I just found the email that MSN adCenter sent me about 7 months ago saying I could join. Apparently I never did join because they can't find my account. A few minutes ago I signed up again (or maybe... Continue Reading Posted at 12:46 PM \| Permalink
	Understanding PPC: What is PPC? Brandon Hopkins July 9, 2006 This series is going to be titled "Understanding PPC". I will be going over the basics of PPC, how to get involved, how the pros make money, how to avoid click fraud, and basic click tracking. The first article in... Continue Reading Posted at 3:27 AM \| Permalink
Jul 8	Time Sensitive Bidding: The World Cup 2006 Brandon Hopkins July 8, 2006 Everyone can create an ad that runs indefinitely. However, most people will never think to create an ad that has an expiration date. If you have a excess abundance of a product, you would want to advertise until that product... Continue Reading Posted at 2:52 PM \| Permalink
	Adwords Explained: Creating Ad Groups Brandon Hopkins July 8, 2006 Here is a quick tip for using Google AdWord effectively.Once you have your campaign created, create an "Ad Group". In the picture below you can see where it says "+ Create New Ad Group".Once you create an Ad Group, you... Continue Reading Posted at 2:34 PM \| Permalink
	What you can expect from PPCIQ Brandon Hopkins July 8, 2006 Having been in and around PPC (pay per click) for the last 3 years, you would think I know a little about it.However, you can be around something for years and not understand it. What really taught me about PPC... Continue Reading Posted at 11:00 AM \| Permalink
Jul 7	About Brandon Hopkins Brandon Hopkins July 7, 2006 Well, what do you say about yourself? I'll start at the beginning.I was born in California...Wait, you don't care about that, I've read enough blogs to know I don't care about that either.I began using PPC in 2003 when I... Continue Reading Posted at 10:36 AM \| Permalink \| Comments

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